Is a Product Return as Good As a Sale?

A transaction that many merchants see as negative can be flipped into a huge win for retailers. Here's how!

Is a Product Return as Good As a Sale?

I can honestly say that after 30 years in the retail business, I struggle to remember meeting any merchant that loved product returns. While they are a fact of life, the general perception is that returns reduce sales, result in a product that needs to be returned to the vendor or salesfloor, or possibly destroyed, …