15 Last Minute Sales Ideas
Retailers: you can still have a big and positive impact on your holiday sales. Here are 15 ideas to do just that!
With less than 2 weeks to go before Christmas, I hope all of you are experiencing robust, high margin sales! While the feedback I hear is a bit mixed, it absolutely skews towards the positive, in many cases very positive.
Remember there is still time to impact your results (“every minute of every day counts“), and this issue includes a bunch of last minute tips to snag some extra sales.
But first, I need your help, in the form of critical feedback.
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15 Last Minute Sales Ideas
It ain’t over until it’s over! That’s exactly how you should think about the holiday selling season.
Business good? You can still bank more dollars and go from good to great!
Business soft? Relaunch a sales effort for the last 10 days and maybe, just maybe, your results will go from soft to good!
Here are 15 ways you can have a positive impact on your sales. Many of these ideas revolve around the theory that as Christmas gets closer, shoppers become more desperate and therefore may be more influenced to make purchase decisions by both display and selling techniques than they normally would be. And they often will spend more than they planned to.
So use these aggressively beginning today. If you are already employing these tactics, can you put an extra push behind them? In the next 10 days, you will see more shopper traffic than you will see for another year, so take advantage!
Stocking Stuffers: set up and sign a section with small-sized, lower price (I like $10 or less) stocking stuffers. Offer a good selection and encourage multiple unit purchases by using specific pricing tactics (2/$10; Buy 2 Get the 3rd 50% Off; or similar).
Grab & Go Gifts: make it easy for customers to choose the gifts they purchase from you. Select items that you have sufficient inventory of and are at a “gifting” price point, pre-wrap some (don’t forget to add a small label identifying what the item is in case it gets moved around), and display with an unwrapped sample in a “gifts to go” section. If you want to take it a step further, segment these offerings by retail price (“Gifts Under $20”, Gifts Under $50”).
Major Gift Card Push: in the end, gift cards may be both the simplest sale for you and the easiest purchase for your guest. Display gift cards around the store so customers won’t miss that you offer them. Teach your team members to suggest with every single sale they make (if a guest can’t find the right item, sell a gift card instead. If a guest does find the right item, sell a gift card as a stocking stuffer).
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